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Thursday 4th May, 2023

How Neglecting Your Website's Content Affects Your Google Rankings

Blogging and keeping your website regularly updated with fresh, relevant content is one of the most important steps you can take to maintain a high ranking on Google. Unfortunately, many website owners neglect this important task, which can have a devastating effect on their Google rankings. In this blog post, we’ll discuss how neglecting your website's content can affect your Google rankings and what steps you can take to ensure your website stays up to date.

Out-of-date content is a turnoff for readers

There's nothing worse than reading an article that is out of touch. Blogging is all about sharing valuable information and insights. If your website's content is outdated, irrelevant, or of poor quality, your readers will quickly lose interest. This can result in a high bounce rate, meaning people visit your site but leave shortly after without engaging with your content. A high bounce rate is a clear signal to Google that your website is not meeting the needs of its users, and this can have a negative impact on your website relevance and Google rankings. So, it's crucial to keep your content up to date and of high website quality if you want to attract and retain a loyal audience.

Relevancy is key for Google

Website updates give your users a sense of the website's relevance and help them stay engaged. But updating your website regularly isn't just important for user experience. Google also values website relevance and quality when ranking search results. Outdated content, broken links, and outdated plugins can all negatively impact your website's quality score, ultimately causing it to rank lower in search results. That's why it's important to make sure your website is regularly updated with fresh, useful, and relevant content. By doing so, you can improve your website's relevance and quality, leading to better rankings and more traffic. So if you want to stay ahead of the competition and attract more visitors to your website, make sure to prioritize regular updates and maintenance.

The importance of updated plugins and software

Updating your software and associated plugins or extensions is a must, but many people overlook its significance. This is crucial not only for website quality but also for website relevance, as Google's algorithm prefers sites that have the most recent updates. Without timely updates, you risk running into compatibility issues and security vulnerabilities, which can negatively impact your website's performance and, ultimately, your ranking on Google. Regularly checking for updates and performing them when necessary can go a long way in ensuring your website stays relevant and maintains a high level of quality.

How often should you update your website?

Adding 500 words to your website every day will definitely help keep it fresh, but not everyone has the time or resources to do so. The key is to make sure your website quality remains high by consistently updating it with useful and relevant content. This can be as simple as updating your blog once a week or adding new product descriptions as they become available. Remember, Google rewards websites that are consistently updated with fresh, relevant content. So, neglecting your website's content not only turns off readers but can also harm your Google rankings. Keep your website up to date and reap the benefits of higher search engine rankings and engaged readers.

User-generated content keeps your website fresh

Both Google bot and real humans will appreciate when they see that your website is regularly updated with new content. And one of the best ways to keep your website fresh and updated is to encourage user-generated content.

User-generated content

User-generated content includes anything that is created by your website visitors, such as;

  • blog comments
  • product reviews
  • social media shares
  • forum posts.

When your visitors engage with your website in this way, it signals to Google that your website is active, relevant, and valuable to users.

In addition to boosting your search engine rankings, user-generated content can also help to build a sense of community around your brand. By encouraging your visitors to share their thoughts and opinions, you can create a space where people feel comfortable expressing themselves and engaging with others who share their interests.

To encourage user-generated content on your website, consider adding features such as comment sections, review sections, and forums. You can also incentivize your visitors to engage with your website by offering prizes, discounts, or other rewards for participating in contests or leaving reviews.

Overall, user-generated content is a powerful tool for keeping your website up to date and boosting your search engine rankings. By encouraging your visitors to engage with your website, you can create a thriving community of users who will help to drive your business forward.

Talk to the horse

Use the form (top left) to contact me to discuss how you might like to maintain or update your website - or call Edwin on 0417 0417 43.

Of course, if you want to hire me, you can. I'll make you millions. If not, I can always point you in the right direction.

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website design, seo and general web development

Who We Are

Geoffrey is a business owned and run by Edwin James Lynch, who holds a degree in Communication and a Diploma in Multimedia. In the past, Edwin has taught web design, development, and online marketing at all universities in Western Australia. He sometimes collaborates with copywriters, programmers, and other specialists, but more often will work independently.

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