While both SEO and PPC Ads are effective ways to increase website traffic, they are different.
SEO is a long-term strategy that focuses on improving the ranking and visibility of a website in organic search results, while online advertising is a short-term strategy that relies on paying for placements on search engine results pages (SERPs) or other websites.
|Weekly||2 Months||6 months|
|Ads + SEO||$1,500||$4,500|
* Jan-Feb 2023 special. All prices include GST.
SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This is done through a variety of techniques, such as optimizing the content and structure of a website, building high-quality backlinks, and improving the user experience. The goal of SEO is to improve the organic search visibility of a website and attract more qualified traffic from search engines.
Creating a website that is worth linking to in the first place is your best approach.
PPC Ads (pay-per-click ads), on the other hand, are paid placements that appear on search engine results pages or in ad space on other websites. These ads can be purchased through Google Ads or Bing, and can be targeted to specific keywords, locations, and demographics.
The goal of ads is to drive traffic to a website through paid placements, rather than through organic search rankings. In other words, with Ads, you are effectively paying for your traffic.
At this martial arts school (based in Brisbane), there's a wealth of valuable information stored in their extensive collection of older blog posts. Every week, we breathe new life into an older post by utilizing the power of ChatGPT and a specialized AI tool designed specifically used for SEO optimization.
We started working on the site Jan 5th 2023
The daily ad click cost is capped at A$10 with a $16 fee for Google Ad Management per day. With the regular blog posts, which are of high quality and able to generate links naturally, the total budget is under $300 per week and results in up to 10 new registrations.
We do not buy links because this is not an effective long-term strategy (it also violates Google's webmaster guidelines).
SEO can provide a steady stream of qualified traffic over time, while ads can provide a more immediate boost in traffic (and leads) but require ongoing investment to maintain. The best idea is to increase your organic traffic over time and reduce your advertising budget. I find doing both simultaneously achieves this over time.
It is important to consider the strengths and limitations of both strategies when thinking about your digital marketing.
Geoffrey is a business owned and run by Edwin James Lynch, who holds a degree in Communication and a diploma in Multimedia. In the past, Edwin taught web design, development, and online marketing at various universities in Western Australia. He collaborates with copywriters, programmers, and other specialists, but likes to work independently.
ABN: 50 277 372 669
© Copyright 2023 Geoffrey Multimedia (Est. 1997)