# Geoffrey Digital

> Perth-based web design, WordPress development and SEO, run directly by Edwin James Lynch (ABN 50 277 372 669). Established 1997. All design, development and support work is carried out in Western Australia — no offshore work, no outsourcing, no account managers. Clients deal with the developer who does the work.

Geoffrey Digital works with Australian small businesses and government organisations on website design, custom WordPress themes and plugins, ongoing maintenance, and SEO aimed at both traditional search and AI-assisted search. Edwin holds a degree in Communication and a diploma in Multimedia, and has taught web design, development and online marketing at universities in Western Australia.

Deliberately small client list. Fixed quotes. Plain-language explanations rather than jargon.

## Services

- [Website Design](https://geoffrey.com.au/website-design/): Full website design and build for service businesses, with clear content hierarchy, stronger messaging and a presentation that reflects the quality of the organisation.
- [Search Engine Optimisation](https://geoffrey.com.au/search-engine-optimisation-seo/): SEO and content work focused on structure, clarity and being understood by both search engines and AI systems.
- [Monthly SEO Plans](https://geoffrey.com.au/seo-plans/): Ongoing SEO retainers for businesses that need continuous content and technical improvement.
- [Free SEO Site Check](https://geoffrey.com.au/seo-site-check/): A no-cost review of an existing website's search visibility and technical health.
- [Hosting and Maintenance Plans 2026](https://geoffrey.com.au/website-maintenance-plans-2026/): WordPress maintenance, updates, backups, fixes and ongoing support, with hosting or hosting advice.
- [WordPress Plugins, Apps and Games](https://geoffrey.com.au/apps/): Custom WordPress theme and plugin development, plus in-house web applications.
- [Idea Generators](https://geoffrey.com.au/idea-generators/): Free browser-based tools for generating website, content and business ideas.

## About and contact

- [About Geoffrey Digital](https://geoffrey.com.au/about/): Background on Edwin James Lynch, qualifications, university teaching history and the studio's approach to client work.
- [Contact](https://geoffrey.com.au/#contact): Enquiry form, direct email (info@geoffrey.com.au) and phone (0417 0417 43). Located in Perth, Western Australia.
- [Terms and Conditions](https://geoffrey.com.au/terms-conditions/): Payment terms, scope of maintenance cover, revision policy and support boundaries.

## Case studies

- [All case studies](https://geoffrey.com.au/case-studies/): Selected client projects and practical improvement work.
- [Website Portfolio](https://geoffrey.com.au/case-studies/website-portfolio/): A visual index of websites designed and built by Geoffrey Digital.
- [The Woods Medical Clinic](https://geoffrey.com.au/case-studies/the-woods-medical-clinic/): Website for a Scarborough GP clinic specialising in skin cancer management.

## Articles

- [The Perfect Website in 2026 is a Person, Not a Website](https://geoffrey.com.au/perfect-website-2026/): Why trust, authorship and a visible human presence now matter more than visual polish.
- [How to Use Claude AI: A Web Developer's Practical Guide](https://geoffrey.com.au/how-to-use-claude-ai/): Practical business uses for Claude, with an honest account of what it can and cannot do.
- [Why Isn't My Website Getting Any Enquiries?](https://geoffrey.com.au/website-not-getting-enquiries/): Seven fixes that turn a silent website into one that generates enquiries.
- [Google Ads vs SEO: Which First for a Small Business?](https://geoffrey.com.au/google-ads-vs-seo-small-business/): How to decide where a limited marketing budget should go first.
- [WordPress Maintenance: What Happens If You Ignore It?](https://geoffrey.com.au/wordpress-maintenance/): The real-world consequences of leaving a WordPress site un-updated.
- [Old SEO vs New SEO](https://geoffrey.com.au/the-evolution-of-seo/): How the SEO landscape has changed with the arrival of AI-assisted search.
- [SEO for Humans](https://geoffrey.com.au/seo-for-humans-2026/): Writing for customers rather than for algorithms, and why old-style tricks now backfire.
- [Is Your Website Trustworthy?](https://geoffrey.com.au/website-trust-signals/): What trust signals are, and which ones visitors and AI systems actually look for.
- [How Much is a Website in 2026?](https://geoffrey.com.au/how-much-is-a-website/): Realistic Australian pricing, and the better question to ask before commissioning a site.

## Optional

- [Homepage](https://geoffrey.com.au/): Overview of all services, case studies and articles.
- [Sitemap](https://geoffrey.com.au/sitemap_index.xml): Full machine-readable index of every published URL.

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Contact: info@geoffrey.com.au | 0417 0417 43 | Perth, Western Australia
Trading name: Geoffrey Digital. ABN: 50 277 372 669.
Last updated: 7 August 2026