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Google Ads

Pay Per Click (PPC) Advertising

Get the most out of your Google Ad campaigns

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create and run ads on Google search results and other websites. PPC ads are a powerful tool for driving traffic and leads to your website, but they need to be carefully managed to be effective.

That's where we come in. Our team offers ad management services starting at just $110 per week (GST included) for small campaigns, and we have experience bringing large campaigns costing $40,000 per month down to just a fraction of that budget while increasing the number of weekly leads.

Death by Automation

We know that many agencies simply set up ad templates and forget about them, but this will lead to problems like budget waste and click-fraud (competitors clicking on your ads with the aim of exhausting your daily budget). It's why we manually check client ads at least three times per week - sometimes daily if we notice any suspicious activity. We believe that human instincts and critical thinking are important in online marketing, and we are always looking for ways to optimize your campaigns for maximum results.

In addition to ad management, we also offer SEO services to help you improve your website's organic visibility and traffic. By combining SEO with PPC, you can get the best of both worlds and enjoy even more leads. We even include the creation of landing pages and website maintenance in longer term SEO+Ad packages for a complete online marketing solution.

climate roof restoations ad landing page

Landing Pages for PPC Ads

Using a product-specific landing page for PPC Ads can lead to significantly improved conversion rates and a higher Ad Quality score.

Google's Ad Quality Score is a measure of the relevance and expected performance of an ad. It is calculated by Google based on various factors, including the relevance of the ad to the keywords being searched, the relevance of the landing page to the ad, and the overall quality of the user experience provided by the ad and the landing page. Advertisers with high Quality Scores generally pay less for their ads and may receive better ad placements than advertisers with lower Quality Scores.

One clear goal will rule them all (CTAs)

The home page of a website may contain a variety of information and multiple calls to action (CTAs), but an ad landing page should be tailored to the specific product being advertised and include a single CTA.

We implement this approach for all our clients, and in one case, we were able to double the number of leads with the same $10/day click budget.

Who We Are

Geoffrey is a business owned and run by Edwin James Lynch, who holds a degree in Communication and a diploma in Multimedia. In the past, Edwin has taught web design, development, and online marketing at universities in Western Australia. He sometimes collaborates with copywriters, programmers, and other specialists, but he often works independently.

ABN: 50 277 372 669

Geoffrey Websites

☎ 0417 0417 43

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