Content Writing

Hand-written custom content

Having a website is absolutely crucial for any business or individual looking to establish an online presence. However, simply having a website isn't enough - it's important to regularly add fresh, high-quality content to your website in order to maintain relevance and rise to the top of search engine results pages (SERPs). Not doing this spells certain doom.

Why adding content to your website is really important

Adding content to your website on a regular basis is important for several reasons:

• It keeps your website fresh and relevant: Search engines favor websites that are regularly updated with new content, as it indicates that the website is active and relevant to current search queries.
• It provides value to your audience: By adding informative and engaging content to your website, you can provide value to your audience and build trust and credibility.
• It helps establish your expertise: By regularly sharing your knowledge and expertise on a particular topic, you can establish yourself as an authority in your field.
• It increases your chances of ranking higher in search results: Search engines use complex algorithms to evaluate websites and rank them in search results. By adding relevant and high-quality content to your website, you increase your chances of ranking higher in search results for relevant keywords.

What type of content can you add to a website

There are several types of content that you can add to your website to keep it fresh and engaging for your audience. While text content is most important, thre are other things you can do:

1. Blog posts

Blogging is one of the most popular and effective ways to add content to your website. By regularly publishing blog posts on topics related to your industry or niche, you can provide value to your audience and improve your chances of ranking higher in search results.

2. Videos

Videos are a highly engaging and shareable form of content that can help you connect with your audience on a deeper level. Whether you create instructional videos, product demos, or behind-the-scenes footage, videos can help you stand out from the competition and increase engagement on your website.

3. Infographics

Infographics are a visually appealing way to present complex information in a simple and easy-to-understand format. By creating and sharing infographics on your website, you can provide value to your audience and increase your chances of getting backlinks from other websites. (Source: Search Engine Journal)

4. Case studies

Case studies are a powerful way to demonstrate your expertise and the effectiveness of your products or services. By sharing real-life examples of how you've helped clients achieve their goals, you can build trust and credibility with your audience. (Source: Wordstream)

The benefits of hiring a dedicated content writer

While adding content to your website is important, not everyone has the time, skills, or resources to create high-quality content on a regular basis. That's where hiring a content writer can be beneficial. Here are a few benefits of hiring a content writer:

• Expertise and experience: A professional content writer has the expertise and experience to create high-quality content that resonates with your audience and improves your chances of ranking higher in search results.
• Consistency: By hiring a content writer, you can ensure that your website is regularly updated with fresh and engaging content, even if you don't have the time or resources to do it yourself.
• Time savings: Writing content can be time-consuming, especially if you're not a skilled writer. By outsourcing your content writing to a professional, you can free up your time to focus on other important aspects of your business.

Adding high-quality, relevant content to your website is essential for maintaining relevance and ranking higher in search results. Whether you create blog posts, videos, infographics, case studies, or other types of content, regularly updating your website with fresh and engaging content can help you establish yourself as an authority in your field, build trust and credibility with your audience, and improve your chances of ranking higher.

At Geoffrey, we offer professional content writing services by experts (with at least one degree and a diploma - not marketers) that can help create high-quality content for your website. Contact us today to learn more by filling in the form top right!

References:

• Search Engine Journal: How Infographics Can Help You Get Backlinks
• Wordstream: How to Write a Case Study