Having a website is absolutely crucial for any business or individual looking to establish an online presence. However, simply having a website isn't enough - it's important to regularly add fresh, high-quality content to your website in order to maintain relevance and rise to the top of search engine results pages (SERPs). Not doing this spells certain doom.
Adding content to your website on a regular basis is important for several reasons:
There are several types of content that you can add to your website to keep it fresh and engaging for your audience. While text content is most important, thre are other things you can do:
1. Blog posts
Blogging is one of the most popular and effective ways to add content to your website. By regularly publishing blog posts on topics related to your industry or niche, you can provide value to your audience and improve your chances of ranking higher in search results.
Videos are a highly engaging and shareable form of content that can help you connect with your audience on a deeper level. Whether you create instructional videos, product demos, or behind-the-scenes footage, videos can help you stand out from the competition and increase engagement on your website.
Infographics are a visually appealing way to present complex information in a simple and easy-to-understand format. By creating and sharing infographics on your website, you can provide value to your audience and increase your chances of getting backlinks from other websites. (Source: Search Engine Journal)
4. Case studies
Case studies are a powerful way to demonstrate your expertise and the effectiveness of your products or services. By sharing real-life examples of how you've helped clients achieve their goals, you can build trust and credibility with your audience. (Source: Wordstream)
While adding content to your website is important, not everyone has the time, skills, or resources to create high-quality content on a regular basis. That's where hiring a content writer can be beneficial. Here are a few benefits of hiring a content writer:
Adding high-quality, relevant content to your website is essential for maintaining relevance and ranking higher in search results. Whether you create blog posts, videos, infographics, case studies, or other types of content, regularly updating your website with fresh and engaging content can help you establish yourself as an authority in your field, build trust and credibility with your audience, and improve your chances of ranking higher.
At Geoffrey, we offer professional content writing services by experts (with at least one degree and a diploma - not marketers) that can help create high-quality content for your website. Contact us today to learn more by filling in the form top right!
We create user-friendly websites that not only look great, but also get found in search. A beautiful design is just the starting point. Our main goal is to convert website visitors into paying customers. We're qualified technicians. You won't find any unnecessary fluff or hidden costs with us, just great value, a wonderful web building experience and efficient results.
These guys sell ebikes and convert normal bikes to electric. An ecommerce site where you can buy batteries and order parts needed for your own conversion project. Smartly priced outlet with some specific product customisation when it comes to conversion kits.
www.perthelectricbicycles.com.au (new window)
A family medical centre based in Parkwood, but also catering for Riverton and Willetton. Multicultural doctors who speak various languages. The key here is to keep traffic moving in an upward direction. One of the most popular pages on site's like this is the booking page.
www.vitaliahc.com.au (new window)
The Home n Culture website boasts over 11,000 products. It's a Shopify website, and a bit like Amazon in that you can find almost anything on there. This also means it has to comepete wiht Catch of the Day, Amazon and Big W websites. And that means your marketing can't miss a beat.
www.homeculture.com.au (new window)
This website was built for Elizna Pelzer, who runs an award-winning strata management company. The site is built using WordPress. It has a relatively small number of pages, between 5 and 8 pages in total. The client migrated from Wix over to WordPress which has more options.
www.strataelite.com.au (new window)
With a combination of weekly SEO and a restrained Google Ads with custom landing pages, we were able to get leads for a fraction of the (previous) cost. Eventually CRR will rely less on paid traffic to organic traffic. Their $99 weekly SEO plan will ensures this over time.
www.climateroofrestorations.com.au (new window)
The Australian Council of Learned Academies (ACOLA) is a government-affiliated think tank that provides guidance on emerging technologies. They need to efficiently manage and organize hundreds of academic reports and press releases as they are published.
www.acola.org (new window)
Geoffrey is a business owned and run by Edwin James Lynch, who holds a degree in Communication and a diploma in Multimedia. In the past, Edwin taught web design, development, and online marketing at various universities in Western Australia. He collaborates with copywriters, programmers, and other specialists, but likes to work independently.
ABN: 50 277 372 669